Archive for the ‘Marketing’

Japanese mobile market simple facts09.20.08

I came across to this: Unveiling the Japanese Mobile Market. It gives an overall picture of Japanese mobile market where mobile Internet usage is more popular than on the PC with reveled me some interesting details;

- Japanese mobile content market is 3.8 billion dollar, while the mobile commerce market is 6.6 billion.

- Japanese 3G connections can offer up to 7.2Mbps, while DoCoMo (biggest operator) is playing around with 1Gbps (4G).

- World’s first 3G connection is launched in Japan in 2001

- 90% of Japanese people have 3G or 3.5G devices, and older devices are not sold anymore.

- More than 80% of devices have Flash Lite player

Looks like Japan is an ideal condition as a mobile world. There are many things we can learn just looking and observing the market, although the culture is quite different than any other country in the world.

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Posted in Business, Flash Lite, Marketing, Mobilewith No Comments →

Number of Flash Lite devices in US and Western Europe04.19.08

Bill posted a really great resource: Flash Lite market percentage (as of January 2008). Those numbers are from U.S and Western Europe and give quite good impression of the target market in those selected regions. Listed numbers include Nokia S60, Nokia Series 40, Sony Ericsson and BREW. It’s especially great to see the numbers of devices separately for each platform as well. I always thought UK had the most S60 devices in Europe, however it’s clear that Italy is the leader.

 

Flash Lite market percentage per device

 

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Posted in 3rd edition, Adobe, Flash Lite, Marketing, Mobile, Nokia, S60, Sony Ericsson, series 40, statisticswith No Comments →

KuneriLite advert with N95 8GB04.07.08

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Here is our first KuneriLite advert. Hand drawn N95 8GB using Microsoft Paint and a mouse. I believe video is quite self explanatory. Enjoy ;)

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Posted in Flash Lite, Kuneri, KuneriLite, Marketing, Mobile, advertising, innovation, videowith 19 Comments →

The future of mobile development02.26.08

There are some great posts, which are quite good survey to the current problems in mobile development (platform fragmentation, feature access, distribution and marketing options).

Rafe Blandford post is one good, insprired by number of other well known, like Michael Mace’s post(Mobile Opportunity: Mobile applications, RIP). It is about Web as platform and question could it solve distribution and fragmentation problems and what problems web will bring as well.

Rafe lists common platforms and their problems there ( Symbian C++, Open-C, Python, Java ME, Flash Lite, WRT and Web).

About S60 he pointed this out, which I like to share here:

S60 is also moving towards a transparent consumer model - the idea that all applications are accessed and behave in a similar way. The idea is that the technology an application uses (be it native C++, WRT or Flash Lite) is invisible to the user. All applications have an icon in the application launcher, all can be multi-tasked, all have a similar look and feel (or the potential too).

Check those out (if you haven’t already), nice reading indeed.

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Posted in Development, Discussions, Marketing, Mobile, articlewith 1 Comment →

Aniway and mobile Flash Lite market - from past to current02.23.08

Aniway, a cool Flash Lite gaming company from Finland started a summary in their blog, of Aniway’s history, how they are viewing FL game market (and a bit about the future as well).

It starts with first Part 1: Developers view on mobile Flash Lite game market.

I just read it and waiting it to be continued!

Thanks for this guys, its very interesting story of Aniway success and evolution of Flash Lite market.

aniway_logo.jpg

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Posted in Flash Lite, Games, Marketingwith No Comments →

KuneriLite : Develop kick-ass S60 applications with Flash Lite09.06.07

KuneriLiteUK Adobe Mobile and Devices User Group organizes an eSeminar in collaboration with Augnofi (Adobe User Group Northern Finland); KuneriLite : Develop kick-ass S60 applications with Flash Lite. Matt Pollitt, the manager of UK MaD, kindly organizes and hosts the event on 16th October 2007 at 5pm GMT and I will be the one presenting. Also one KuneriLite Commercial license will be raffled among the participants. Welcome!

Check all details on UK MaD web site and don’t miss that unique opportunity.

Ugur Kaner, CEO of Finnish mobile company Kuneri, will be presenting an eSeminar about KuneriLite; the innovative Rapid Application Development toolkit for Flash Lite. In this session, Ugur will cover the following topics :

- Short background information about Kuneri
- What is KuneriLite and how does it work?
- Overview of KuneriLite plug-ins
- Hands on KuneriLite
- Questions and answers

At the end of the seminar, Kuneri will be raffling off one KuneriLite Commercial among the participants.

This eSeminar is bought to you in collaboration with Augnofi.

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Posted in 3rd edition, Adobe, Augnofi, Development, Flash Lite, Kuneri, KuneriLite, Marketing, Mobile, News, Nokia, S60, Seminars, events, free, innovation, new, symbianwith No Comments →

What Flash Lite content is selling in Japan?09.01.07

DC has a great post about the kinds of content selling in Japan. Although Japanese culture and habits are quite different from the rest of the world, it still can give an idea about incoming possibilities.

I get asked a lot by overseas companies, “what FlashLite content is actually selling in Japan?”

So here’s a round-up. Over here its custom menus, mobile games, and of course intro animations for sites to make them look pretty.

Read the rest here.

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Posted in Flash Lite, Japan, Marketing, contentwith No Comments →

Nokia ESeries broadly available in U.S06.27.07

Nokia today announces the availability of Nokia Eseries business devices in the U.S. through a variety of channels, allowing both business and individual users to obtain enterprise-grade dual-mode devices - including the new Nokia E61i and Nokia E65 - in this market.

Nokia understands that businesses buy IT solutions through their trusted IT channel source, and offering mobility solutions - including mobile devices - via this channel is an important step in making end-to-end mobility solutions available for business customers in this market. Through the Nokia for Business Channel Program, Nokia is empowering resellers to prepare for the evolution and growth of the mobility market in North America.

nokia_e-series3_341.jpg

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Posted in Marketing, Mobile, News, Nokia, new, press releasewith 1 Comment →

Nokia reorganizes06.21.07

Nokia Logo SmallNokia announced that they are re-organizing their company organization; Devices, Services & Software and Markets. This seems much logical than the previous one. I think they need such changes and improvements to reduce the internal problems. Read the press release.

Nokia today announced that it will introduce a new company structure from January 1, 2008. The move, driven by Nokia’s strategy, is aimed at creating an organization aligned with the opportunities Nokia sees for future growth, and to increase efficient ways of working across the company.

Under the new organization, Nokia’s current business group and horizontal group structure in the device business will be replaced by three main units: Devices, responsible for creating the best device portfolio for the marketplace; Services & Software, reflecting Nokia’s strategic emphasis on growing its offering of consumer internet services and enterprise solutions and software; and Markets, responsible for management of Nokia’s supply chains, sales channels and marketing activities.

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Posted in Business, Marketing, Mobile, News, Nokia, new, press releasewith No Comments →

A billion Flash Lite enabled handsets by 201004.02.07

Adobe expects 1 billion Flash Lite enabled handsets by 2010. Bill Perry from Adobe says:

There’s a steady trend of increasing handsets shipping with Flash technologies pre-installed. This past Wednesday during the mobile & solutions portion of the Adobe financial analyst meeting we shared that by 2010 we expect over 1 billion Flash enabled devices to be in market.

There’s also a lot of other good information and details about Adobe’s mobile and solutions available for you to watch or download.

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Posted in Adobe, Flash Lite, Marketing, Mobile, News, technologywith No Comments →