Flash Lite Facts and Figures

Posted in Adobe, Flash Lite, statistics, technology on May 15, 2007

Numbers pulled out of Adobe financial analyst meeting and compiled by Vision Mobile. You can read full article here.

Flash Lite
220M: total Flash-Lite-enabled devices shipped by end of 2006 (includes mobile handsets, PDAs and consumer electronics)
194%: year-on-year growth for Flash-Lite-enabled devices shipped in 2005 and 2006.
200+: mobile handset models with Flash Lite embedded
100+: other embedded device models with Flash Lite embedded
16: Number of handset OEMs who have launched handsets supporting Flash Lite (Fujitsu, Hitachi, Kyocera, LG, Mitsubishi, Motorola, NEC, Nokia, Panasonic, Samsung, Sanyo, Sendo, Sharp, Siemens, Sony Ericsson and Toshiba)
2010: year when Adobe projects that Flash-Lite-enabled cumulative devices shipped with have reached the 1 billion mark
51%: target addressable market for Flash Lite in 2006 (approximate)
72%: target addressable market for Flash Lite in 2007 (approximate, Adobe forecast), based largely on technology acquired from Actimagine
$0.20: average Flash Lite per-device royalty fee for 2006 paid by device manufacturers in 4Q06
$0: cost to download Flash Lite player for Symbian and Windows Mobile platforms (although re-distribution is forbidden)

Flash Lite in Japan
40%: proportion of Flash Lite-enabled device shipments in Japan for 2006
25%: penetration of Flash Lite handsets in the installed base
70%: penetration of Flash Lite handsets in the sales base

Flash Lite Commercial Traction
4: mobile operators actively supporting Flash Lite –enabled devices (NTT DoCoMo, KDDI, Softbank, Verizon Wireless)
33: Nokia models shipping with Flash Lite embedded according to Adobe’s website
10-15: approximate number of S40 device models embedding Flash Lite
12: the number of Verizon handsets supporting Flash Lite (from manufacturers LG, Motorola, Samsung)
China Mobile and Airtel: mobile operators who are launching Flash Lite content through their WAP portals.
Lightmaker: the company who designed the idle screen, dialler and menu applications for the Samsung D900 based on Flash Lite.
LG Prada: a designed phone which uses Flash Lite extensively throughout the user interface

Flash Lite Technology
1.5MB: size of Flash player for PCs [updated: this is dependent on product packaging - see here for size of Flash player versions 2 through 9]
400K: size of Flash Lite 2 for mobile devices
300K: the target size for Flash Home product, built on Flash Lite (based on the technology acquired from ActImagine)
ARM 9 with 32/32MB ROM/RAM running at 150MHz: lowest-spec phone embedding Flash Lite, according to Adobe.
BREW extensions: the technology Verizon uses to automatically download and install the Flash Lite player on 12 supporting handsets.

Flash Lite 3
Video: the main ‘feature’ of the next release of Flash Lite 3
May 2007: when Flash Lite 3 is due to be released to handset manufacturers
Christmas 2007: when Flash Lite 3 enabled devices will hit the stores.

Flash Cast
:an on-device portal, client-server product based on Flash Lite.
2005: when Flash Cast was launched
DoCoMo i-channel: the only deployment of Flash Cast in the first two years
10 million: the paying subscribers for DoCoMo’s i-channel (reached in March 2007, 18 months after service launch)
$5: approximate price per user per month for i-channel service
$600 million: annualised NTT DoCoMo i-channel subscription revenues
3: The number of mobile operators who announced Flash Cast deployments in 2007 - Chungwa Telecom (Taiwan), Verizon Wireless (US) and Telenor (Sweden)

Flash Home
:active idle screen product based on Flash Lite
Feb 2007: when Flash Home was announced
2H07: when Flash Home code will be released to manufacturers
1H08: when supporting devices are expected to appear in the market
300KB: expected Flash Home code footprint (compared to 400K for Flash Lite 2.0).

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